It was only a matter of time before the music industry realised the positive potential of Creative Commons and the Internet as a distributing playground (as long as you’re smart as to what is being distributed that is!). It’s no real surprise that the musicians pioneering this initiative happen to be my mother’s favourite band in the whole world — Pearl Jam.

From May 19 through to May 24, fans and curious netgoers, will be able to “legally copy, distribute and share” Pearl Jam’s latest music video, “Life Wasted” which can be found on Google video.

What affect this will have on the music industry and other popular bands is uncertain, but I predict we will see many other bands following suit as having your hit track or music video freely available on a website or p2p sharing network is guaranteed to boost publicity and probably drive up sales in the long term! plus it’s a more realistic form of marketing and communication in the Internet-age!