Brazillian Victory Lap Brazillian Victory Lap Brazillian Victory Lap Brazillian Victory Lap Brazillian Victory Lap Brazillian Victory Lap Brazillian Victory Lap Closing Ceremony Rudolph Muller from MyBroadBand.co.za 
08
Jul
08

European Newspaper Group Becomes Apple’s Second Biggest Corporate Client

Courtesy of CNN Money:

Axel Springer AG, one of Europe’s largest newspaper publishers, with 10,000 employees and more than 150 papers in 30 countries, including its flagship Die Welt, announced on Friday that it is switching its entire operation from PCs to Macs.

This really is a big deal for Apple, who historically have had a very low install base in big corporates, and this will make Axel Springer their second largest corporate customer after the mighty Google.

Although some might argue that a large majority of newspapers and magazines are already designed on Macs, it’s one thing committing to a handful of machines that a a few designers, subs, and wierdos work from, and another thing moving an entire company’s business operations including departments like HR and accounting onto Apple and this takes some really progressive thinking.

It will be interesting to see if any other large companies make the switch in the aftermath and I suspect that we will start hearing a lot more along these lines as Windows Vista struggles to make a positive impact on corporates. Whatever the case, ones things for sure and that is times are definitely a changing!

Share this post: Share this post with the world.
  • TimesURL
  • Gatorpeeps
  • Muti
  • Twitter
  • Posterous
  • Facebook
  • laaik.it

0 Responses to “European Newspaper Group Becomes Apple’s Second Biggest Corporate Client”


  1. No Comments

Leave a Reply




who is youngBLOOD?

I am currently Head of Digital for the South African division of the Trader Media Group where, amongst other things, I manage a digital department and am responsible for the commercial success of several digital products and services » more

Follow me on Twitter
View Colin Daniels's profile on LinkedIn



latest recommendation