International research agency, Millward Brown, have just announced the 2008 BrandZ Top 100 Ranking of the World’s Most Powerful Brands based on interviews conducted with over 1 million consumers globally.
(Un)suprisingly, the top 10 looks like this:
Google
GE (General Electric)
Microsoft
Coca-Cola
China Mobile
IBM
Apple
McDonald’s
Nokia
Marlboro
Google has firmly established itself as the most powerful brand in the world, incredible when you consider [...]









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