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Currently displaying ' market research' archive

22
Apr
08

Top 100 Worlds Most Powerful Brands

International research agency, Millward Brown, have just announced the 2008 BrandZ Top 100 Ranking of the World’s Most Powerful Brands based on interviews conducted with over 1 million consumers globally.
(Un)suprisingly, the top 10 looks like this:

Google
GE (General Electric)
Microsoft
Coca-Cola
China Mobile
IBM
Apple
McDonald’s
Nokia
Marlboro

Google has firmly established itself as the most powerful brand in the world, incredible when you consider [...]


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