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Currently displaying ' QR Code' archive

08
Feb
08

Google attempts to enter newspaper ad business with QR Codes

Last year I blogged about my work on a type of 2d bar code symbology called “QR Codes” and announced that this work had culminated in the launch of a commercial advertising initiative known as “TimeCode”. Well, it seems that Google has also caught onto the idea. According to Silicon Valley Insider: Google’s efforts to [...]

07
Nov
07

Wear your business card on your shirt

Another innovative example of how QR Codes can be used courtesy of Springwise: US-based Augme goes a step further. Instead of a text message, the site lets users create a unique two-dimensional barcode. When scanned by a cell phone, the viewer’s phone links up with the website embedded in the code: could be the wearer’s [...]

08
Oct
07

TimesCode launches

I mentioned in my last blog post that I’ve been doing a lot of work with QR Codes over the past few weeks and that all would be revealed very soon. Well, those of you that read yesterday’s Sunday Times and today’s Times would’ve spotted the Nashua Mobile – TimesCode campaign that we launched with [...]


who is youngBLOOD?

I am currently Head of Digital for the South African division of the Trader Media Group where, amongst other things, I manage a digital department and am responsible for the commercial success of several digital products and services » more

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